I'd like to request Zapier be looked into for integration.
I love Dialpad its integration into Google and feeding off your account data but beyond creating new contacts based off of calls and showing contact info using that data it falls a little short when you need to use systems outside of Dialpad itself and its Salesforce integration.
I'm currently using Streak CRM which resides entirely within Gmail. I can have complete call history within Dialpad but that information doesn't update to the Google Contact it's associated with unless it's manually updated to that accounts notes within Google Contacts.
With Zapier, a lot of different functions with hundreds of apps become available including even tighter Google integration where I could create a "Zap" based off of incoming calls to update the Google Contact with Date, Time, phone number, and length of call which would allow my CRM to update it's contact history and give me some pretty amazing abilities to parse that data to achieve a level of automation that requires a multitude of workarounds currently that just simply don't work most of the time.
Beyond updating Google information, this opens up integration with a number of popular CRM, marketing, and management software for people like me where both budget and functionality matter for a small startup which led me to Dialpad in the first place.